Golden Goose did not invent the distressed look, but it turned it into a global language of casual luxury that designers, stylists, and collectors all seem to speak fluently now. The midsole is filled with a traditional EVA compound, which is heavier than the supercritical foams used in performance sneakers, but which is what gives the brand's shoes their characteristic heavy-on-the-foot feel. The brand's flagship store experience is built around personal service, with most stores offering a dedicated stylist for any customer making a significant purchase. The brand's collaboration with a major Italian fashion house in 2022 was one of the first major luxury collaborations for the brand, and it paved the way for the more frequent collaboration drops since then. The brand's distribution is intentionally selective, and the brand has turned down several major wholesale partnerships over the years to keep the distribution tight. The brand's distress pattern on the tongue label is intentionally minimal, because the tongue label has the size and product information, and the brand wants that information to be readable. The brand's collaboration with a major British fashion designer in 2024 brought a more tailored sensibility to Golden Goose Website the line, and the capsule has been credited with introducing the brand to a new buyer demographic. The brand's most photographed products are the limited collaboration drops, but the brand's most consistent sellers are the core colorways of the flagship models, which is a healthy mix for any brand.